Leads going dormant
Contacts sat in the database with no follow-up, quietly going cold.
Client case study · 2026
SG Construction: from dormant leads to a growth engine that never sleeps.
How Go Ignite rebuilt the whole marketing system for a premium outdoor living builder in the San Francisco Bay Area: website, content, CRM, automation and pipeline, end to end, run by one team.
The client
SG Construction, Simply Grand Outdoors.
A premium outdoor living contractor in Danville, California, building custom decks, pavilions, pergolas, outdoor kitchens and complete backyard transformations across the East Bay.
- In business
- 17 years, since 2009
- Backyards built
- 513+ across the Bay Area
- Experience
- 30+ years hands-on
- Recognition
- TimberTech Platinum Pro, NADRA
The new SG Construction websitesgconstruction.org (opens in a new tab)
The challenge
Great builds. A marketing system that let leads slip away.
No follow-up system
Enquiries relied on manual chasing, so speed and consistency were lost.
No proper pipeline
No clear stages and no visibility on which opportunities were moving or stuck.
Irregular social presence
Posting was irregular, and the best project stories weren’t being told.
A website that didn’t convert
Proof, process and calls to action weren’t working hard enough.
Low search visibility
Limited search content, and an existing problem with their Google Business Profile.
What we built
Three levers, pulled together: trust, clarity and speed.
Proof that makes SG the obvious choice, a clear path from first visit to booked consultation, and instant follow-up where most contractors lose the job.
Website & Funnels
A website built to convert, not just impress
- Full rebuild with cinematic project imagery and clear navigation
- Six dedicated service pages and local search content
- SG’s 8-step process made the centrepiece, so homeowners know what happens next
- Video testimonials, a 5-star review wall and credentials up front
- 16 homeowner questions answered before they’re asked
- A lead magnet funnel and landing page, with every form connected to the CRM
CRM & Automation
No lead left behind
- An 11-stage pipeline built around SG’s consultation, design and agreement steps
- Four automated nurture workflows, from first enquiry to two years out
- Follow-up by email and SMS, set up so texts actually get delivered
- Smart exits: anyone who replies, books or opts out leaves every sequence
- Seasonal email campaigns and a referral invitation for past clients
- Fresh, targeted contacts sourced and loaded into the pipeline
Content engine
From irregular posting to six days a week
- 145 posts planned and scheduled across Facebook, Instagram, LinkedIn and YouTube
- Filmed client stories cut with captions
- Educational carousels answering real homeowner questions
- Cinematic project reels every Saturday
Remote Professionals
A remote team that grows with the results
- Started with one remote professional on the account
- Now two dedicated professionals delivering every week
- Five planned as the system scales
- Backed by our in-house team for strategy, quality and sign-off
(opens full size in a new tab)
(opens full size in a new tab)
(opens full size in a new tab)
(opens full size in a new tab)
(opens full size in a new tab)The nurture journey
Big decisions take time. SG now stays present throughout.
Day 0 to 30
Front-door follow-up
Fast, specific follow-up for every enquiry, guide download or contact form.
Months 1 to 3
Weekly education
Weekly emails that answer the big questions and build confidence.
Months 3 to 14
Monthly ideas
Seasonal ideas, projects and tips that keep SG front of mind.
Months 14 to 24
Quarterly reminders
Light-touch messages with a soft way back in when they’re ready.
Inside the CRM
From guesswork to an 11-stage sales pipeline.
Built around how SG actually wins work. Every lead sits in one stage, so Scott can see exactly where each one is, from first enquiry to signed job.
- 1New LeadA new enquiry from the website, a call or the free guide
- 2QualifyingChecking the project, timing and budget
- 3Info RequestedWaiting on details, photos or plans from the homeowner
- 4Qualified LeadA good fit, invited to book a consultation
- 5Appointment BookedConsultation in the diary, with reminders
- 6Appointment CompletedConsultation done, estimate next
- 7Estimate In ProgressSG is pricing the job
- 8Estimate SentWith the homeowner, follow-up running
- 9HoldingNot ready yet, kept warm by the 24-month follow-up
- 10Closed WonSigned and scheduled
- 11Closed LostNot this time, recorded so SG can see why
- At every stageSmart exitsAnyone who replies, books or opts out leaves every sequence automatically.
Swipe to see all 11 stages →
New Lead5 opportunities · $93,000
Composite deckDanville, CAWebsite$24,000
PergolaAlamo, CAFree guide$18,500
Patio coverSan Ramon, CAPhone$15,000
Outdoor kitchenWalnut Creek, CAWebsite$22,500
Fencing and gatesDublin, CAFree guide$13,000
Qualifying4 opportunities · $62,000
Deck rebuildLafayette, CAReferral$19,500
Fire pit and seatingPleasanton, CAWebsite$12,000
PergolaOrinda, CAFree guide$16,500
Patio coverMoraga, CAPhone$14,000
Info Requested4 opportunities · $102,500
Full backyardDanville, CAReferral$38,000
PavilionSan Ramon, CAWebsite$21,500
Outdoor kitchenAlamo, CAFree guide$26,000
Composite deckConcord, CAWebsite$17,000
Qualified Lead3 opportunities · $43,000
PergolaWalnut Creek, CAWebsite$14,500
Composite deckPleasanton, CAFree guide$16,000
Patio coverDublin, CAPhone$12,500
Appointment Booked4 opportunities · $122,000
Full backyardOrinda, CAReferral$45,000
PavilionLafayette, CAWebsite$28,500
Outdoor kitchenDanville, CAFree guide$31,000
Deck rebuildMoraga, CAWebsite$17,500
Appointment Completed3 opportunities · $53,500
Composite deckAlamo, CAWebsite$19,000
PavilionSan Ramon, CAReferral$22,000
PergolaConcord, CAFree guide$12,500
Estimate In Progress3 opportunities · $38,500
Deck rebuildWalnut Creek, CAPhone$14,000
Fire pit and seatingDanville, CAWebsite$11,500
Patio coverPleasanton, CAFree guide$13,000
Estimate Sent3 opportunities · $64,000
Outdoor kitchenLafayette, CAReferral$26,500
Composite deckOrinda, CAWebsite$18,000
PavilionDublin, CAFree guide$19,500
Holding2 opportunities · $26,500
PergolaMoraga, CAWebsite$15,000
Fencing and gatesAlamo, CAPhone$11,500
Closed Won3 opportunities · $67,500
Full backyardDanville, CAReferral$29,000
PavilionSan Ramon, CAWebsite$21,500
Composite deckWalnut Creek, CAFree guide$17,000
Closed Lost2 opportunities · $44,000
Full backyardPleasanton, CAWebsite$32,000
Patio coverConcord, CAPhone$12,000
(opens full size in a new tab)
(opens full size in a new tab)The results
One month of consistent content, measured.
Facebook results for the 28 days from 26 August to 22 September 2026, compared with the 28 days before.
46.1K
Total views
15.6%14.0K
People reached
15.1%7,670
Organic views
152.4%508
Clicks to the website
About 18 a day11h 39m
Video watch time
276.4%1.8K
3-second video views
250.8%40
Pieces of content
263.6%+100%
Growth in new follows
Doubled1,645views every day
500people reached every day
10pieces of content a week
25 minof video watched every day
Straight from the dashboard
Unedited screenshots from SG’s Meta Business Suite. Select any image to see it full size.
(opens full size in a new tab)
(opens full size in a new tab)
(opens full size in a new tab)What Meta’s benchmark says
Publishing more than almost every comparable business.
- Nearly 2× the top quarter. Pages at the 75th percentile published about 22 pieces.
- 5× the typical page. The median comparable business published about 8.
- Consistency Meta rewards. Regular posting builds reach and keeps SG in the feed.
Source: Meta Business Suite insights, SG Construction Facebook page, 26 August to 22 September 2026. Total views include paid promotion (38,384 from ads); organic views were 7,670, up 152.4%. Benchmark: Business and Utility Services pages with similar reach.
The transformation
Before and after Go Ignite.
| Before | After |
|---|---|
| Contacts went cold with no follow-up | Every contact in automated nurture for 24 months |
| No pipeline or visibility | An 11-stage pipeline tracking every opportunity |
| Irregular social posting | 40 posts in 28 days and 46.1K views, video first |
| A website that underused its proof | Conversion-focused site with video reviews, process and FAQs |
| One way in: call or email | Lead magnet funnel, landing page and connected forms |
| Occasional email contact | A seasonal campaign calendar plus four nurture workflows |
| One person stretched thin | Two dedicated remote professionals, scaling to five |
Run on a steady rhythm: a weekly check-in with a clear progress update, and every deliverable signed off before it goes live.
Your business could be next
One team. One system. Every lead followed up.
We build and run the whole system, website, content, CRM, automation and pipeline, so you can focus on the work you’re known for.
Before the callWe do the homework. Your setup reviewed before we speak.
On the callWe find the leaks. Twenty minutes, a clear plan.
After the callYou keep the plan, whatever you decide.